Gain More Page Views On LinkedIn With These 4 HacksBy Kanyi M
LinkedIn is the go-to place for professionals and business owners, but that doesn’t mean that it is easy getting industry professionals to notice your page. You’ll need a LinkedIn strategy to get the most out of your profile and also to create an effective B2B marketing campaign. Don’t worry. We are here are 4 hacks for getting more page views on LinkedIn:
Customize your profile with keywords that people would search for to find you. One way to do this is to use synonyms of what people might be looking for from you, such as “author” or “editor” instead of “writer.” Synonyms can also help with SEO and help rank you at a higher level in search engines, too!
Add a short intro video before listing your LinkedIn profile or company details. Make sure to tie it into your content marketing or overall content strategy. You can also link it to a blog post of yours to help bring in more viewers who missed it the first time around. You could even link it to a longer video on Youtube for improved SEO and search engine rankings.
Test out different versions of your LinkedIn profile and see which one resonates best with potential clients and customers. Change the image, write different descriptions, maybe alter the way it’s laid out – there are so many ways that you can A/B test your profile to suit your audience and further optimize its traffic potential from such a simple method.
To help you get more LinkedIn views, search for your own name and see what people are saying about you. Did they find what you have to offer useful? What can you do to improve what you have right now? You’ll want to take note of the industry buzzwords that are being used, as well as trends that people are participating in. If it fits into your business model, use it! This will help with branding, eventually making your page more appealing. Just remember that overusing keywords can make the content look a bit ‘spammy’ and a turn-off for those who are looking for something genuine from you.
More page views on LinkedIn depends on your ability to with other professionals in your industry or niche.